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#OrangeDress Campaign In Partnership With UN Trust Fund

#OrangeDress Campaign / Daniella Helayel / Kate Middleton / Nicole Kidman / United Nations Trust Fund / / Posted by Zahrah Grant

Ldny and the United Nations Trust Fund celebrate the International Day of the Girl Child with their brand new collection in support of the anti-violence #OrangeDress campaign.

 

October 11th marks the United Nations International Day of the Girl Child, which raises awareness of the 1.1 billion girls who face gender inequality on a daily basis. Despite brimming with talent and creativity, their dreams of potential are often thwarted by discrimination, violence and lack of equal opportunities.

 

To celebrate the 20th anniversary of the United Nations Trust Fund, Ldny have enlisted the help of international designer Daniella Helayel, one of the most sought-after womenswear designers in the world and the talent behind Catherine Middleton’s iconic engagement dress.

 

Daniella has created a classic new dress design that suits a cross section of women, regardless of size, age or body shape. It has been produced in varying shades of orange to match the official UN Trust Fund colour, creating the #OrangeDress campaign as part the wider Women United campaign.

The Ldny collection was showcased on September 30th with a special Role Models catwalk show at the Best of Britannia expo and featured a host of inspirational, empowered and influential women, including leading businesswoman Kelly Hoppen MBE, co-founder of the Women’s Equality Party Sophie Walker, co-founder of MADE.com Chloe Macintosh, chef Lady Weymouth, co-founder of Hemsley + Hemsley Jasmine Hemsley and many more.

Last year, Oscar-winning actress Nicole Kidman headed up the UN Trust Fund’s fashion initiative, fronting a host of leading ladies who came together to support Women United - a global campaign aimed at helping end violence against women, which is the number one killer of females around the globe. 

 

The dresses are available to purchase from today at Ldny.com, with 50% of the proceeds going towards the UN Trust Fund, and all eight dresses designed using innovative eco-manufacturing technology.



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